Successful Special EventsFrom planning to implementation to evaluation – this session is invaluable to anyone involved in this exciting aspect of marketing communications. Participants will examine the role of special events as part of an integrated marketing plan and get a handle on the most important part of planning a special event. Attendees will also learn what events can and can’t do for organizations and how to choose the right type of event for their organization’s current objective. Foolproof organizational strategies will be shared, as well as case studies and examples of successful special events.
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