Making the Media Work for YouLearn how to think like a journalist and obtain extensive media coverage for your business. Success is all about visibility, and you can get it using this low-effort, high-reward system for effective media relations. Session will cover the value of media relations – what name recognition, branding and positioning yourself as an industry expert can do for your short and long term goals. The keys to effective media relations are also discussed – the “rules of engagement” when dealing with those who manage the agenda of public opinion and discussion. As an added bonus, participants will learn more than a dozen easy, painless ideas for generating news.
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