Media Interview Training

Betsy Hays Public Relations offers its clients comprehensive media interview training – a critical piece of successful public relations. Taught by owner Betsy Hays, a leading media relations expert with more than 16 years of academic and professional experience, the hands-on, in-depth sessions will prepare your key spokespeople for even the trickiest encounter with the press.

 

All media training is tailored to individual client needs, but following is a sampling of what you’ll learn through this process:

 

§         Overview of the art of media relations: intricacies of dealing with print, radio and TV reporters, clarification of media and spokesperson roles, and the secret unwritten, unbreakable rules for successfully dealing with the mass media. 

§         Instruction about anticipating questions, formulating key messages, staying on point and bridging to ensure that every answer furthers client goals.

§         Keys to managing typical media “question traps.”

§         Tips for overcoming nervousness.

§         Videotaped mock interviews where participants can practice what they’ve learned and be evaluated by themselves, their peers and the trainer.

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